A company will have more success, fewer risks, and increased profits in a blue ocean market. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean is a term used for uncontested market space compared to the red ocean that stands for the market space badly contested by battling competitors according to w. Blue ocean strategy moves were common when technology was evolving into the common, household use that it experiences now. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves. Value innovation strategy competes in an uncontested market space. Blue ocean strategy can be applied across sectors or businesses.
Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Blue ocean strategy is a consistent pattern of strategic thinking. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as napster, kazaa, and limewire. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. How to create uncontested market space and make the competition irrelevant, w. This templates provides iconography and diagrams to work with the blue ocean strategy tools.
To learn more about the power of blue ocean strategy, visit. See for yourself the impact that the concept has had around the world and check back here for further videos that we will be adding in the future. The concept of blue ocean is based on the idea that the business universe is made up. Find your space in the blue oceanand build your blue ocean. Chan kim and renee mauborgne, professors at insead, france.
Compaq pc servers compag created a blue ocean in 1992 with its prosignia server, which gave buyers twice the file and print capability of the minicomputer at onethird the price. As competition mounted in the global marketplace, a slew of red ocean strategies emerged, all arguing that competition was at the core of corporate success and. Jun 22, 2016 however, the blue ocean strategy takes a different view. The blue ocean idea index provides a simple but robust test of this system view. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. The premise of the book is that companies can succeed by creating. We will introduce the aspects of red ocean strategies that most of the companies use around the world, and then we will compare the advantages and disadvantages of using blue ocean strategies. Blue ocean strategy make the competition irrelevant slide. Initial objective brand analysis, new brand, rebranding, advertising. Essay about blue ocean strategy 825 words bartleby. How to develop a blue ocean strategy with customer instinct. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Blue ocean strategy powerpoint template slidemodel.
Thumbnails document outline attachments find more documents from this course strategy blue ocean strategy from theory to practice summary. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean. Blue ocean strategy software is a product developed by wwwthis site is not directly affiliated with wwwall trademarks, registered trademarks, product names and company names or logos mentioned herein are the property of their respective owners. By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy financial definition of blue ocean strategy. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. Blue ocean strategy presentation blue ocean strategy.
Each tool has a slide for the description and application within the strategy analysis. Here you will find a presentation containing an overview of the main concepts of blue ocean strategy. What is blue ocean strategy about blue ocean strategy. Close to 80 per cent energy now goes into cracking the big guys with a wallet of rs 50200 crore, while using the blue ocean strategy to attract clients that are no more with us and have low wallet share. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Please login to download version download 9 file size 2. Blue ocean strategy powerpoint template sketchbubble. Blue ocean strategy for small businesses fundbox blog. Blue ocean strategy is a concept that has been pioneered by insead professors, w. Blue ocean strategy, one of the best seller books has received tremendous attention amongst scholars and practitioners. Howto create uncontested market space and make the competitionirrelevant this is a great books that i think are not only fun toread but also very educational. I believe it, of course, but thats no excuse for not knowing how your blog stands out from the competition. This blog article is a overview of some of the key points of the book by w. This paper first critically analyzes the conjectures presented in the book.
Blue ocean strategy from wikipedia, the free encyclopedia blue ocean strategy 1 is a corporate strategy and bestselling business book written by professors w. Blue ocean strategy software free download for windows 10. Just as blue ocean strategy claims that a red ocean strategy does not guarantee success, funky business explained that competitive strategy is the route to nowhere. Blue ocean strategy including examples and pdf download.
Instead, create a new marketplace for your business that allows you to write the rules. You can discover how much you know about it, including why it was first considered confrontational, by using the quiz. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Download this document for strategy at maastricht university for free and find more useful. The book offers examples of how successful businesses captured uncontested market space, and thereby made competition irrelevant. Gives management an alternative to traditional strategies. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. How tocreate uncontested market space and make the competitionirrelevant. This article investigates the applicability of blue ocean strategy in regard to lowcost airlines in the civil airline industry. Dell builttoorder computers in the mid1990s, deli created a blue ocean in a highly. To reach out to the indias rural poor and provide quality eye care free of cost to the needy by building. When companies are willing to challenge the functional emotional orientation of their industry, they often find new market space.
If you continue browsing the site, you agree to the use of cookies on this website. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. The simultaneous pursuit of differentiation and low cost. Click the link above or the picture below to read more. Blue ocean strategy introduces analytical tools to minimize risk. May, 2014 the blue ocean strategy is all about challenging the industry focus. How to create uncontested market space and make the competition irrelevant. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Thumbnails document outline attachments find more documents from this course strategy article blue ocean strategy from theory to practice 2005. The blue ocean video library provides an overview of blue ocean strategy, its applications and its global influence.
You can think of blue ocean strategy as finding space that has yet to be explored by any other business, meaning it is a land full of opportunity. Blue ocean strategies are being seen more in societal and cultural convenience rather than mechanical devices. With the launch of itunes, apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. Pdf on apr 1, 2012, ibrahim rawabdeh and others published blue ocean. Blue ocean strategy also tries to break the cost trade off or the value. With technology becoming so common, the red ocean strategy has taken over the blue ocean strategy seen previously. How to create uncontested market space and make the competition irrelevant pdf by w. Blue ocean strategy essay free essays, term papers. Second, we investigate if means suggested by authors to create a blue ocean are applicable in emerging markets. Ive been quoted for saying that strategies are dead. Blue oceans, in contrast, are defined by untapped market space, demand creation. Much of business strategy in the past few decades has focused on competition, including michael porters five. Pdf blue ocean strategy as a tool for improving a companys.
When we think of competition between companies like coke and pepsi or walmart and costco, we think of competitors fighting to get the biggest share of. May 19, 2007 slides about blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Pdf on nov 5, 2015, ozgur onday and others published blue ocean strategy find, read and cite all the research you need on researchgate. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Project scope project scope objectives 1 of 3 step 1 1. An introduction to blue ocean strategy mba knowledge base. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success.
Chan kim and renee mauborgne in their book blue ocean. Blue ocean strategy buyer utility map for ios free. Built on common strategic patterns of blue ocean strategy. After reading you will understand the basics of this powerful strategy tool. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The objective of blue ocean strategy is to make competition irrelevant by creating a new value curve for both customers and the company itself. How to create uncontested market space and make the. Pdf blue ocean strategy how to create uncontested market. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Blue ocean strategy refers to the building of a new, uncontested market space that makes competitors irrelevant. Blue ocean strategy powerpoint templates present better.
Download it now for your pc, mac, laptop, tablet, kindle, ebook reader or smartphone. Blue ocean strategy and its implications for businesses. Blue ocean strategy is a landmark idea founded by w. Learn the definition of blue ocean strategy and the meaning of creating blue oceans here.
Empirical validation of blue ocean strategy sustainability. Blue ocean strategy and sustainability for strategic management. This article explains the blue ocean strategy, developed by w. For example, competing factors in blue ocean strategy are similar to the definition of finite and infinite dimensions in funky business. The lasting success does not come from battling competitors, but from creating blue oceans, a new marketplace that will be competitors free.
The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Click here to download the pdf now to your computer. To do so, the commercial offers of selected airlines were compared to validate any attempts to apply the blue ocean strategy concept. Jul 17, 2018 to make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. Download it once and read it on your kindle device, pc, phones or tablets.
Jun 21, 2007 blue ocean idea index boi other companies companies should build their blue ocean strategy in the sequence of utility, price, cost, and adoption, these criteria form an integral whole to ensure commercial success. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Download this document for strategy at maastricht university for free and find more useful study. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Want more secrets and tricks like the blue ocean strategy.
Click on the green download button below to download your pdf file. They illustrate the importance of their main message with examples from. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. All books are in clear copy here, and all files are secure so dont worry about it. Observe the distinctive advantages of alternative products or. How to create uncontested market space and make the competition irrelevant, a book by professors w. For that there is nothing better than something called the blue ocean strategy. Blue ocean strategy canvas excel template ignition framework. Blue ocean strategy although economic conditions indicate the rising imperative of blue oceans, there is a general belief that the odds of success are lower when companies venture beyond existing industry space.
Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. How to create uncontested market space and make the competition irrelevant by w. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. Blue ocean strategy is a book published in 2005 and written by w. List the factors the customer cares about, and current dimensions of competition. Making the competitors irrelevant is the most important part of the strategy. Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation. In this article you will learn how to make your competition irrelevant and have sales and profit. Heres a look at the basic premise of blue ocean strategy, and how you can apply it to your small business strategy.